The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
With LiveRamp and The Trade Desk, advertisers can onboard first and third party data in a privacy conscious way in order to enable exceptional customer experiences.
#RampUp16: Analytics with a purpose – Identifying the Gaps in Digital Measurement